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About Sway

Why Sway

Sway is the premier lifestyle magazine for African – and Caribbean Canadians. Its mission is to entertain, empower and educate, with a voice that reflects the successes, accomplishments, and pride of Canada’s Black communities.

Sway, published quarterly, was launched in the winter of 2005 with an editorial lineup that is thought provoking, uplifting, inspirational, and motivational. Sway has a circulation of 50,000 with an exclusive distribution through the Gateway Newstand locations in the TTC, 2500 Dreamboxes and strategic retail outlets.

Swaymag.ca is updated daily and is Canada’s premier online destination for African and Caribbean Canadians.

Sway is endorsed by the Black Business and Professional Association.

Contacts:

Publisher/Editorial Director
Alan A. Vernon

Online Director
Leslie Andrachuk

Print advertising sales
Alan A. Vernon

Online Advertising Sales
Leslie Andrachuk
Editor
Jon Sarpong
[email protected]
Contributors:
Saada Branker
Stephanie Pollard
Alexis Finch
Tricia Campbell Hall
Elesia Stewart
Simona Siad
Online editorial interns:
Isake Tom
[email protected]
Elysia Bryan
[email protected]
Atkilt Geleta
[email protected]
Karen Welcome

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3 Comments »

  • Monique Edwards said:

    Good Afternoon Sway Magazine,

    It was brought to my attention I should contact your magazine as you have an impressive way of communiating that of the reader and an intriguing marketbase.

    My name is Monique Edwards designer of the fashion and accessories line Simply Beautiful Designs. I had the benefit of launching two showcases this year: our summer show called “The Nicki Minaj Affair - Get your Barbie on” which was a tremendous success as a launch party. In addition to our fall showcase “Your So Beautiful” another sold out event.

    I landed in fashion after mastering hair styling and aesthetics. It has been a passion for several years and now is my living reality…hence my blessings.My first shwo was at Frugal Fashion Week May 2010 and the journey has been stepping stones to my success.

    I am contacting you as I would love to be featured in your magazine and would also like for you to attend my up coming show in Dec to catch a glimpse for yourself at my work.

    I have had the benefit of working with SNM Fashion magazine and collaboratign with them on their online designer portfolio. I am looking for more networking opportunities and was told SWAY is who i should get in contact with.

    Thank you so much for your consideration and I look forward to hearing from you.

    Monique
    Simply Beautiful Designs
    416-912-8635
    [email protected]
    http://www.simplybeautifuldesigns.ca

  • Lee-Anne said:

    I think a great article on community could be about The Heritage Singers which is a Caribbean-Canadian folk singing group that has been cuturally bridging gaps and educating not only Torontonians but others around the world and representing the beautiffuly diverse city in which we live. The group started in 1977 and has continuously exisited since with their own funding and from community support. The founder and musical director Grace Carter-Henry Lyons is listed in the Who’s who of Black Canada, PACE trailblazer award recipient, Harry Jerome Award recipient, awarded by the Goverment of Jamaica for her dedication to the country and so on. Often we do not educate the generations coming up behind those who came to canada to set the path for many of us that we have an identity and a cultural past like many other communities and it is quickly getting lost and it shouldn’t.
    Please check out the group website and consider doing an article on the group trying to preserve a dying part of many Torontonians ancestoral past.

  • Michelle said:

    Hi Sway:
    I think it is awesome that you are representing black Canadians in your magazine. We’re often an underepresented group in mainstream Canadian media. I like how you move away from the stereotypical images of black people as covered in the media, and instead, potray black people in a positive light and talk about black successes etc.
    This magazine is really inspiring for a young black girl like me who hope to make grounds in the future.

    Thanks a lot:)

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